Division Sales Manager (FMCG)

About the role

The Division Sales Manager will lead the commercial operations of the division, driving sales growth, profitability and market expansion across all FMCG channels in Kuwait. This senior role requires strong leadership, strategic planning and relationship management to align division performance with company objectives.

Key responsibilities

• Develop and implement the annual business plan for the division in line with corporate goals.
• Define sales growth strategies, market expansion initiatives and profitability improvement plans.
• Analyse market trends, competitor activities and consumer behaviour to identify new business opportunities.
• Lead and monitor sales operations across modern trade, traditional trade, wholesale and key accounts.
• Negotiate commercial terms and business development agreements with customers and strategic partners.
• Drive distribution growth, product visibility and execution excellence across all channels.
• Maintain strong professional relationships with suppliers and brand principals, ensuring compliance with their guidelines.
• Conduct regular business reviews with principals and lead joint business planning initiatives.

Required profile

• Proven leadership experience in commercial operations within the FMCG sector.
• Strong strategic planning and business development capabilities.
• Ability to manage relationships with key customers, partners and brand principals.
• Deep understanding of the Kuwait FMCG market, including trends and competitor activity.

Required skills