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Skills
Experience
Head - Marketing
TractionApps
2022-05 -
Designed and executed digital strategies that accelerated product adoption and boosted brand equity. Rolled out a major brand refresh campaign, improving market perception and reach. Spearheaded data‑driven user acquisition, increasing retention by 45 %. Developed a robust ROI framework and streamlined budget management across digital channels. Launched and scaled new products with full‑funnel marketing support.
Head - Digital and Content Marketing
Standard Chartered Bank
2020-03 - 2022-05
Developed a comprehensive plan to engage existing bank customers and grow the mobile app user base through paid acquisition. Created systemized, predictable funnel sequences to convert paid leads into closed clients. Managed and optimized web, social, and PR content to enhance brand visibility and lead quality. Implemented data‑driven performance metrics to improve campaign ROI and customer lifecycle management.
Languages
English
fluent
Last updated: 1 week ago