Assistant Marketing Manager – Restaurant Brands

About the role

NEOM Group is looking for an Assistant Marketing Manager to strengthen its restaurant brands and drive sustainable growth. The role combines strategic thinking, creative content expertise and hands-on marketing skills to attract customers and build loyalty, turning creative ideas into measurable growth in traffic, loyalty and sales.

Key responsibilities

• Support marketing strategies across multiple restaurant brands, strengthening each concept's positioning, identity and market presence.
• Develop creative campaigns for menu launches, branch openings, seasonal occasions and brand initiatives, from concept through execution and performance review.
• Lead content planning and restaurant storytelling on Instagram, TikTok and other channels, writing Arabic captions, video scripts and promotional messages for the Kuwaiti market.
• Coordinate food photography and video shoots with restaurant teams and creative partners, and contribute to content creation when needed.
• Develop dine-in and local store marketing, including branch activities, community partnerships and events.
• Support CRM, WhatsApp marketing and loyalty initiatives through customer acquisition, retention and reactivation campaigns.
• Guide organic social media growth and work with the digital marketing team on creative assets for organic and paid campaigns.
• Manage influencer collaborations and customer-generated content while keeping brand standards consistent.
• Coordinate team members, freelancers and agencies, managing priorities, schedules, approvals and delivery timelines.
• Work with Operations and Finance to align campaigns with restaurant readiness, guest experience, budgets and business priorities.
• Track marketing KPIs and campaign effectiveness to improve engagement, conversion, traffic and sales.

Required profile

• Minimum 5 years of professional marketing experience, including at least 3 years in restaurants, hospitality or F&B.
• Proven experience in brand development, creative campaigns and customer acquisition and retention, with measurable results.
• A portfolio showing restaurant or F&B content, campaign concepts and brand storytelling, with your own contribution identified.
• Strong Arabic copywriting skills and a clear understanding of Kuwaiti audiences and local market trends.
• Experience coordinating team members and creative partners across multiple brands and deadlines.
• Currently based in Kuwait and available for an on-site role, including regular restaurant visits and content shoots.

Required skills

• Strong understanding of Instagram, TikTok, short-form video and organic audience growth.
• Ability to write creative briefs, scripts and content calendars, and to coordinate food shoots.
• Commercial awareness: monitoring KPIs, evaluating campaign performance and recommending improvements.
• Good English and working proficiency in creative tools such as Canva, CapCut, Photoshop, Lightroom or Premiere Pro.
• Preferred: CRM systems, WhatsApp Business marketing, Meta Ads Manager, Google Ads, TikTok ads, delivery platforms (Talabat, Keeta) and influencer partnership management.