Brand & Content Specialist

About the role

QYNDA, a growing activewear brand in the GCC, is looking for a Brand & Content Specialist to shape the visual and verbal identity of the brand across all touchpoints.

Key responsibilities

• Plan and execute product and lifestyle photo/video shoots, managing photographers, stylists and models.
• Write and maintain product copy, campaign messaging and social captions in Arabic and English.
• Own the organic content calendar and daily posting on Instagram, TikTok and Snapchat.
• Curate PDP imagery, manage homepage and collection page merchandising, and build campaign landing pages.
• Provide creative direction to graphic designers and video editors, and supply assets for paid campaigns.

Required profile

• Fluent in Arabic and English, both written and spoken.
• Strong knowledge of the GCC market.
• 2–4 years of experience in content or brand roles, preferably in fashion or lifestyle.
• Excellent visual eye for palette, composition and styling.
• Bonus: hands‑on experience editing a Shopify storefront.

Required skills

• Arabic language proficiency
• English language proficiency
• Shopify storefront editing (optional)