Senior Public Relations & Advertising Specialist

About the role

NTU International is seeking a Senior Public Relations and Advertising Agent to support the EU’s communication outreach across the Middle East, North Africa and the Gulf. The expert will work on a short‑term, on‑demand basis for up to 36 months, providing strategic, technical and logistical communication assistance to DG MENA.

Key responsibilities

• Develop and implement public‑relations and media‑outreach strategies aligned with EU policy objectives.
• Plan, negotiate and manage media‑buying and advertising campaigns across traditional and digital channels.
• Build and maintain relationships with media organisations, journalists and communication partners.
• Prepare and disseminate press materials, media kits and promotional content.
• Coordinate PR campaigns to maximise visibility of EU initiatives and events.
• Monitor media coverage and campaign performance, producing analytical reports and recommendations.
• Advise on reputation management, audience engagement and communication opportunities.
• Collaborate with internal communication teams, creative agencies and external service providers to ensure consistent delivery.

Required profile

• Degree (or equivalent) in PR, communication or marketing.
• Fluent English.
• Minimum 5 years of general PR/advertising experience.
• At least 3 years of specific experience negotiating media buys and managing PR campaigns.
• Experience with EU institutions is an asset.

Required skills

• Media buying and advertising campaign management.
• Public‑relations strategy development.
• Stakeholder relationship management.
• Analytical reporting on media performance.