Marketing Manager

About the role

A Marketing Manager is sought in Kuwait to develop and run marketing strategies that strengthen brand positioning, drive customer acquisition and retention, increase sales and maximise marketing ROI. The role covers digital marketing, brand management, integrated campaigns, market research, partnerships, public relations and team performance, reporting to the General Manager.

Key responsibilities

• Develop annual and quarterly marketing strategies, campaign calendars and plans aligned with business objectives
• Maintain consistent brand identity, messaging and visual standards across all channels
• Oversee digital campaigns, SEO/SEM, paid advertising, social media, email marketing, influencer collaborations, website content and conversion optimisation
• Plan and run campaigns for product launches, seasonal promotions, events and new locations
• Analyse customers, competitors, pricing and campaign performance to find growth opportunities
• Manage marketing budgets, ROI, ROAS and customer acquisition costs
• Oversee content, copywriting, photography, videos, newsletters and promotional materials
• Coordinate with operations and e-commerce on in-store promotions, merchandising, loyalty programmes and customer experience
• Identify and manage partnerships, sponsorships, media relations, activations and events
• Work with external agencies, freelancers and vendors, and coordinate with management, operations, finance and customer service
• Produce marketing reports and dashboards, track KPIs and lead the marketing team
• Ensure compliance with company policy and regulations

Required profile

• Open to Arab nationals
• 5-8 years of progressive marketing experience, including at least 2-3 years in a managerial or team leadership role
• Bachelor's degree in Marketing, Business Administration, Communications or a related field
• Excellent project management, organisation and time management skills

Required skills

• Digital advertising platforms
• Marketing analytics and website analytics
• CRM and email marketing tools
• Project management systems