Senior Marketing Manager

About the role

Our client, a leading Food & Beverage group with over 18 locations in Kuwait, is seeking a Senior Marketing Manager to drive brand strategy and market expansion. You will lead a dedicated marketing team, overseeing all activities from brand image to communications, advertising, social media, and public relations.

Key responsibilities

• Develop a data‑driven marketing strategy aligned with business objectives.
• Translate strategies into detailed executive marketing plans and ensure their execution.
• Identify target markets, source opportunities and exploit them across channels.
• Utilise online and digital marketing tools to enhance brand visibility.
• Conduct market research including surveys, focus groups and questionnaires.
• Set, monitor and evaluate KPIs to measure the effectiveness of marketing initiatives.
• Manage internal and external communications, advertising campaigns, social media presence and PR activities.

Required profile

• Minimum 7 years of experience in marketing, preferably within Food & Beverage or retail.
• Proven ability to lead and develop a marketing team.
• Strong understanding of corporate social responsibility and environmental impact.
• Business‑oriented mindset with a self‑motivated, deadline‑driven attitude.

Required skills