Senior Officer Products and Segments

About the role

The Senior Officer Products and Segments will lead the research, development, marketing and lifecycle management of the organisation's product portfolio. Working closely with cross‑functional teams, this role ensures products meet market demands, drive revenue, and maintain high performance across all segments.

Key responsibilities

• Conduct research on own and competitor products, analysing features and market positioning.
• Design product features, processes and procedures to support new product development.
• Oversee the execution of marketing plans for product launches and ongoing promotion.
• Implement product campaigns, promotions and sales tools; monitor product performance across all types.
• Provide product knowledge and support to branches and internal stakeholders, advising on product‑related issues.
• Report on product performance, trends and forecasts; identify and analyse market trends.

Required profile

• Senior‑level professional with proven experience in product management or product development.
• Strong analytical abilities to assess competitor offerings and market trends.
• Excellent coordination skills to work with marketing, sales and operational teams.
• Ability to communicate product knowledge effectively across the organisation.

Required skills