Senior Performance Marketing Specialist

About the role

Rahul Restaurant, a food and beverage business in Kuwait, is hiring an experienced, analytical and results-driven Senior Performance Marketing Specialist. The specialist will independently audit, manage, optimise and report on the company's digital marketing performance, combining technical marketing audits with hands-on paid advertising campaign management.

Key responsibilities

• Conduct comprehensive digital marketing audits and identify performance gaps.
• Plan, launch, manage and optimise paid campaigns across Meta (Instagram and Facebook), Google Ads, TikTok and Snapchat.
• Analyse customer journeys, checkout funnels and conversion rates.
• Audit and troubleshoot Meta Pixel, Conversions API (CAPI), Google Analytics 4 (GA4) and Google Tag Manager, and fix tracking errors, attribution issues, wasted spend and lost conversions.
• Prepare detailed weekly and monthly performance reports with actionable recommendations.
• Monitor ROAS, ROI, CPA, CAC and advertising budgets.
• Improve website conversion rates and reduce checkout abandonment.
• Coordinate with website developers to resolve technical tracking problems.
• Build dashboards and measure actual sales generated by advertising campaigns.

Required profile

• Minimum 4-5 years of hands-on performance marketing experience.
• Proven experience conducting technical digital marketing audits.
• Ability to independently manage advertising campaigns and marketing budgets.
• Experience in restaurants, food delivery or e-commerce is highly preferred.

Required skills

• Advanced knowledge of Meta Ads Manager, Google Ads and GA4.
• Strong understanding of Pixel, CAPI, GTM, event tracking and attribution.
• Experience with Looker Studio and performance reporting.
• Strong analytical, problem-solving and reporting skills.

To apply, candidates should submit their CV together with examples of previous marketing audits, performance reports and successful paid advertising campaigns.