Social Media Officer

About the role

The American International University (AIU) seeks a proactive Social Media Officer to enhance its online presence across multiple platforms. You will work closely with university departments, the Events team, and the broader AIU community to create engaging, authentic content that reflects campus life, academic programs, and institutional initiatives.

Key responsibilities

• Research viral trends, emerging content formats, and platform best practices.
• Develop creative concepts for events, campaigns, student life, academics, and institutional initiatives.
• Create social media designs using tools such as Canva, CapCut, and other design/video software.
• Provide live coverage during events, including stories, reels, short‑form videos, and real‑time updates.
• Manage and execute the approved content calendar across all platforms.
• Write engaging captions and copy in both English and Arabic.
• Plan, film, and coordinate short‑form video content for Instagram, TikTok, LinkedIn, and other platforms.
• Monitor engagement, respond to comments and messages, and escalate inquiries when needed.
• Track content performance, analyse analytics, and recommend improvements.
• Ensure brand consistency and stay informed on competitor activity and higher‑education marketing trends.

Required profile

• Bachelor’s degree in Marketing, Communications, Media, Journalism, Public Relations, Digital Marketing, or a related field.
• Minimum 2 years of experience managing social media accounts for an organization, brand, or university.
• Proven experience creating short‑form video content (Reels, TikTok, Stories).
• Experience covering events and producing real‑time social media content.
• Ability to work collaboratively with internal teams, designers, photographers, and videographers.

Required skills

• Canva
• CapCut