Associate Manager, Commercial Development

About the role

The Associate Manager, Commercial Development will drive the execution of the channel strategy across the assigned cluster, acting as the category expert and liaison between sales, marketing and key customers.

Key responsibilities

• Execute the channel strategy developed by the Cluster CDT lead.
• Lead ICP activities across clusters and monitor their effectiveness.
• Manage category relationships with key customers and distributors.
• Represent the channel in the ICP process, ensuring multifunctional alignment to growth opportunities.
• Enable implementation of PicOS (4Ps solutions) across the channel and key customers, reviewing effectiveness regularly.
• Serve as the single point of contact for Sales and Marketing teams for the channel, providing insights using external data sources such as Nielsen, Kantar and Dunnhumby.
• Evaluate and optimise promotions to ensure effective discount utilisation at the channel level.
• Deliver the annual workbook to sales teams, including MSL/NPD targets.
• Track and maintain channel KPIs through MBPC.
• Ensure adherence to all company principles and policies.

Required profile

• At least 2 years of experience in demand generation, CDT, sales or marketing.
• Demonstrated record of delivering key commercial KPIs.
• Foundational understanding of market data tools such as Nielsen, Kantar and Dunnhumby.
• Strong teamwork and communication skills.

Required skills

• Nielsen
• Kantar
• Dunnhumby