Brand Marketing Manager

About the role

As the Brand Marketing Manager you will be the voice and guardian of our brand across all digital touchpoints. You will design and execute end‑to‑end marketing strategies that shape how millions of shoppers experience our products online.

Key responsibilities

• Develop and launch brand marketing campaigns that resonate with B2C audiences.
• Own the brand strategy and ensure visual and messaging consistency across website, social media, email, paid media and other channels.
• Collaborate with design, content and performance teams to produce compelling visuals and copy.
• Leverage data‑driven insights to optimise campaigns and improve engagement metrics.
• Monitor emerging trends and platforms to keep the brand ahead of the curve.
• Manage influencer collaborations and strategic brand partnerships aligned with the company vision.

Required profile

• Minimum 5 years of experience in brand marketing, preferably within e‑commerce.
• Proven track record of building and scaling consumer‑facing campaigns.
• Strong creative vision combined with analytical decision‑making.
• Excellent communication, storytelling and leadership abilities.
• Experience working with cross‑functional teams such as design, product and performance marketing.

Required skills

• Data‑analysis for campaign optimisation.
• Influencer marketing management.
• Knowledge of regional market trends.

What we offer

• Opportunity to shape the brand of a fast‑growing beauty and lifestyle e‑commerce platform.
• Dynamic work environment with continuous learning and growth.
• Collaborative culture focused on innovation and impact.