Branding Manager – Kuwait

About the role

Keemart, Meituan’s overseas on‑demand retail arm, is looking for a Branding Manager to shape the brand’s presence in Kuwait. You will lead the development and localisation of the brand identity across digital, social and traditional channels, ensuring a consistent and compelling experience for consumers.

Key responsibilities

• Define and maintain Keemart’s brand identity for online, social media, ATL and BTL channels in Kuwait.
• Lead end‑to‑end creative campaign development for product launches, seasonal promotions and community events, from concept to execution.
• Conduct market research to monitor competitor branding, consumer sentiment and emerging trends in the Kuwaiti retail and Q‑commerce market.
• Analyse campaign performance, user feedback and brand‑tracker data to iterate on creative assets and improve brand health metrics such as awareness.

Required profile

• Bachelor’s degree in Marketing, Communications, Branding, Design or a related field.
• Minimum 5 years of experience in branding, creative marketing or brand management, preferably within FMCG, retail, e‑commerce or Q‑commerce.
• Fluent in English and Arabic, both written and spoken.

Required skills

• Brand strategy development
• Creative campaign planning and execution
• Market research and consumer insight analysis
• Data‑driven performance monitoring

What we offer

• Opportunity to shape how Kuwait experiences instant retail (0→1 impact).
• Global backing from Meituan with local autonomy to build the brand.