CRM Content Specialist

About the role

We are seeking a creative CRM Content Specialist to join our marketing team. You will craft data‑driven copy that powers email journeys, social media posts, website pages and SEO‑optimized content, shaping every stage of the customer experience.

Key responsibilities

• Write compelling copy for websites, email campaigns, landing pages, blogs, social media and paid ads.
• Develop SEO‑friendly content that improves visibility and organic performance.
• Collaborate with CRM and digital marketing teams to build content calendars and personalized customer journeys.
• Analyse campaign metrics such as open rates, click‑through rates and conversions to optimise content.
• Create engaging social media posts and work with designers and video creators to ensure consistent storytelling.
• Maintain brand voice, edit and proofread all materials, and manage content documentation.

Required profile

• Bachelor’s degree in Marketing, Communications, Journalism, English or a related field.
• 2–4 years of experience in digital content writing, copywriting or CRM content creation.
• Strong understanding of digital marketing channels and customer lifecycle.

Required skills

• SEO
• CRM

What we offer

• Opportunity to shape customer experiences across multiple channels.
• Collaborative environment with designers, developers and product teams.