CRM Specialist

About the role

We are looking for a CRM Specialist to support the execution and optimisation of CRM strategies that drive customer acquisition, engagement and retention. The role will work across multiple channels – push, SMS, email and WhatsApp – to build and refine customer journeys.

Key responsibilities

• Plan and execute CRM campaigns on push, SMS, email and WhatsApp.
• Support customer segmentation based on behaviour, frequency and value.
• Monitor and report campaign performance metrics such as delivery, open rate, CTR and conversion.
• Design and manage automated journeys for onboarding, re‑activation and retention.
• Coordinate with marketing, product and data teams to ensure campaign alignment.
• Maintain CRM tools and databases, guaranteeing data accuracy.
• Assist with A/B testing to improve campaign effectiveness.
• Track key CRM KPIs and propose strategic improvements.

Required profile

• Bachelor’s degree or equivalent work experience.
• Strong analytical mindset with ability to interpret performance data.
• Proficiency in Excel or Google Sheets for data handling and basic analysis.
• Basic understanding of CRM principles, customer lifecycle management and segmentation.
• High attention to detail in campaign setup and strong written English communication.
• Problem‑solving attitude and ability to manage multiple campaigns under deadlines.

Required skills

• Excel (or Google Sheets).
• Familiarity with CRM platforms such as Braze, MoEngage or CleverTap.

What we offer

• Opportunity to work in a fast‑growing Super App environment.
• Collaboration with a global, multicultural team.
• Learning budget and professional development support.
• Competitive benefits and a dynamic work culture.