Digital Marketing Executive

About the role

We are seeking a smart, confident, and results‑driven Digital Marketing Executive to develop and execute data‑focused campaigns across multiple channels. The ideal candidate will quickly translate business objectives into effective digital strategies and deliver measurable outcomes.

Key responsibilities

• Plan, launch, and optimise paid campaigns on Google Ads, Meta Ads, TikTok Ads and other platforms.
• Conduct keyword research and implement on‑page, off‑page and technical SEO tactics.
• Increase website traffic, search rankings, lead generation, conversions and online sales.
• Monitor performance, adjust budgets, audiences, creatives, keywords and bidding strategies.
• Leverage AI tools for content creation, audience analysis, reporting and workflow automation.
• Create and manage content plans for websites, blogs, landing pages, email and social media.
• Collaborate with designers, developers and other team members to execute campaigns.
• Set up and track metrics using Google Analytics, Google Tag Manager, Meta Pixel and related tools.
• Prepare regular performance reports with insights and recommendations.
• Research competitors, market trends, keywords and audiences to identify new growth opportunities.

Required profile

• Bachelor’s degree in Marketing, Digital Marketing, Business, Communications or related field.
• 1–3 years of hands‑on experience in digital marketing, preferably e‑commerce.
• Strong analytical, research and problem‑solving abilities.

Required skills

• SEO (on‑page, off‑page, technical)
• Google Ads, Meta Ads, TikTok Ads
• Google Analytics, Google Search Console, Google Tag Manager
• Keyword research tools
• AI tools such as ChatGPT, Gemini, Claude AI, Canva AI
• Basic knowledge of Shopify