Marketing Manager – Beauty & Wellness Brands

About the role

La Plus Belle Co., Kuwait’s leading beauty and wellness group, is seeking an experienced Marketing Manager to drive the marketing strategy for its flagship brands, La Plus Belle Beauty Center and Bel Elan Studio. You will lead a dynamic team, shape brand perception, and deliver campaigns that boost awareness and sales.

Key responsibilities

• Develop and execute innovative marketing strategies to increase brand awareness and drive revenue.
• Oversee digital marketing initiatives, including social media, email marketing, and content creation.
• Plan, coordinate, and manage events, promotions, and brand activations.
• Collaborate with salon and spa teams to enhance customer engagement and loyalty programs.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Monitor and analyze performance metrics, optimizing campaigns for maximum ROI.
• Manage marketing budgets, timelines, and resources efficiently.
• Lead, mentor, and inspire the marketing team, fostering creativity and collaboration.
• Coordinate with external agencies, influencers, and partners to amplify brand presence.
• Ensure consistent brand messaging across all platforms and touchpoints.

Required profile

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of marketing experience, preferably in beauty, wellness, or retail.
• Strong knowledge of social media, digital marketing, and branding.
• Excellent communication, creative thinking, and leadership abilities.
• Proven ability to manage multiple brands and projects simultaneously.

Required skills