Marketing Manager

About the role

Taly is seeking a Marketing Manager to own and lead the company’s marketing function across all channels, audiences and markets. The role sits at the intersection of fintech, consumer finance and BNPL, requiring a marketer who can balance trust, compliance and conversion.

Key responsibilities

• Own and evolve Taly’s brand identity across digital, print, events and partnership touchpoints, and develop a brand narrative for consumer and merchant audiences.
• Design and execute integrated marketing campaigns to drive consumer acquisition, activation and retention, and manage merchant marketing programs supporting B2B growth.
• Lead performance marketing across paid social, SEM, display, affiliate and influencer channels with focus on CAC, LTV and ROAS.
• Oversee content strategy, social media presence, SEO and organic growth initiatives, and create compelling creative assets.
• Partner with Product to develop go‑to‑market strategies for new product launches, craft product messaging and conduct market research and persona development.
• Build and manage the marketing technology stack (CRM, marketing automation, analytics), define and report on KPIs, and present performance insights to senior leadership.
• Manage the marketing budget, allocate resources across channels and ensure compliance with financial services advertising standards.

Required profile

Required skills