Social Media Officer

About the role

The Social Media Officer (also referred to as Account Associate) at Bricks acts as the bridge between clients and internal teams, managing daily social media tasks and ensuring seamless communication. You will develop and execute social media strategies that align with business objectives while overseeing content creation, scheduling, and community engagement across multiple platforms. The role combines project management, copywriting, and analytical responsibilities to boost brand presence.

Key responsibilities

• Develop, plan, and execute social media strategies aligned with business objectives.
• Create, schedule, and publish engaging content on Instagram, Facebook, LinkedIn, TikTok, X (Twitter), and other relevant channels.
• Write compelling captions that reflect the company’s brand voice.
• Coordinate the production of graphics, videos, and other multimedia assets.
• Monitor daily social media activity, respond to comments and messages, and engage with followers professionally.
• Track industry trends, competitor activities, and emerging best practices.
• Analyze social media metrics and prepare performance reports with actionable recommendations.
• Collaborate with internal teams to promote initiatives, products, services, events, and employer branding.
• Assist in planning and executing paid social media campaigns when required.
• Maintain a content calendar to ensure consistent and timely posting.
• Ensure all published content complies with company policies and brand guidelines.
• Support marketing campaigns through social media promotions and digital engagement initiatives.

Required profile

• Excellent written and verbal communication in both Arabic and English.
• Strong copywriting and storytelling abilities.
• Creative thinker with strong attention to detail.
• Ability to multitask and manage multiple projects simultaneously.
• Strong organizational and time‑management skills.
• Analytical mindset with the ability to interpret performance metrics and recommend improvements.
• Business‑minded, professional, and able to act as a social media guru.

Required skills

• Familiarity with social media scheduling tools.
• Familiarity with social media analytics tools.
• Knowledge of social media algorithms, trends, and platform best practices.