Social Media Officer

About the role

The Social Media Officer will support Groupxen’s PR and marketing initiatives by executing digital marketing strategies, managing social platforms, creating engaging content, and conducting market research. This role is ideal for individuals passionate about communications and eager to help boost brand visibility and customer satisfaction.

Key responsibilities

• Draft and distribute press releases, media advisories, and monitor media coverage.
• Create and edit content for press releases, blog posts, social media, and website copy; maintain content calendars.
• Provide administrative assistance to the Creative Director, including scheduling meetings and supporting event planning.
• Build and sustain the brand’s presence on platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok; schedule posts and monitor analytics.
• Engage with the community by responding to inquiries, fostering relationships, and addressing customer concerns.
• Conduct market research to identify trends, perform competitive analysis, and refine marketing strategies.

Required profile

• Bachelor’s degree in Public Relations, Marketing, Communications or a related field.
• Strong written and editorial skills with a keen eye for detail.
• Ability to work collaboratively in a fast‑paced environment.
• Proactive attitude and enthusiasm for brand storytelling.

Required skills

• Press release drafting and media relations.
• Content writing for web, blog, and social platforms.
• Social media scheduling and analytics monitoring.
• Basic market research and data‑driven insight generation.