Campaign Marketing Manager, Asia Pacific

About the role

The Campaign Marketing Manager, Asia Pacific will design, adapt and deliver marketing campaigns that bring the British Council brand to life across multiple markets. Working closely with regional marketing and communications teams, you will ensure campaigns drive engagement, generate leads and support commercial growth objectives throughout the customer journey.

Key responsibilities

• Develop and adapt multi‑platform campaign concepts for regional and cluster teams, aligning with brand standards and local relevance.
• Collaborate with Brand Management, Standards and the Content Localisation Officer to tailor assets for cultural specificity.
• Create comprehensive campaign packs and upload assets to the Brand Hub for cross‑regional use.
• Test campaign effectiveness, analyse data and iterate based on insights and feedback.
• Provide consultancy to regional, cluster and country teams on campaign assets and recommend improvements.
• Promote a standardised approach to campaigns while accommodating local needs.

Required profile

• Proven experience in developing and managing marketing campaigns across diverse markets.
• Strong analytical mindset with ability to interpret data and translate insights into actionable improvements.
• Excellent communication and stakeholder‑management skills to work with regional and local teams.
• Ability to balance brand consistency with cultural localisation.

Required skills