Assistant Marketing Manager

About the role

The Assistant Marketing Manager will translate the Senior Marketing Manager’s brand strategy into disciplined, insight‑led marketing execution for a casual‑dining restaurant portfolio. Acting as the bridge between brand, operations, revenue management, digital, delivery, CRM and agency partners, the role drives sales, guest engagement and profitable growth.

Key responsibilities

• Convert the annual brand strategy into actionable quarterly and monthly marketing plans that support sales, traffic, menu mix, guest frequency and brand affinity.
• Lead end‑to‑end planning and execution of campaigns across dine‑in, delivery, CRM, social, digital media, PR, partnerships, local store marketing and in‑restaurant touchpoints.
• Build campaigns on clear business cases, forecasting sales impact, transaction drivers, product contribution, promotional mechanics, margin considerations and ROI expectations.
• Ensure marketing enhances the full guest journey—from awareness and reservation intent to menu discovery, service moments, social advocacy, loyalty participation and repeat visitation.
• Partner with culinary, operations, finance and supply‑chain teams to support new menu launches, limited‑time offers, seasonal campaigns, bundles, beverage platforms and pricing initiatives.
• Provide guidance, structure and performance direction to junior marketing roles, coordinators, agencies and restaurant‑level marketing champions.

Required profile

• High‑performing marketing professional capable of operating independently at market level.
• Strong understanding of restaurant‑level sales drivers and corporate governance requirements.
• Ability to deliver structured analysis, follow‑through and executional excellence in support of senior leadership.
• Experience working cross‑functionally with operations, finance, digital, CRM and agency partners.
• Track record of translating brand strategy into measurable commercial results.

Required skills