Brand Specialist – Content & Visual Brand Management

About the role

QYNDA, a modest activewear brand expanding across the GCC, is looking for a Brand Specialist to shape the visual and verbal identity of the brand. You will own content production, maintain a consistent voice across channels, and ensure every product and homepage presentation reflects the brand’s standards.

Key responsibilities

• Plan and execute product and lifestyle photo/video shoots, both in‑studio and on‑location, managing photographers, stylists and models.
• Write and maintain product copy, campaign messaging and social captions in Arabic and English, ensuring a unified brand voice.
• Manage the organic content calendar and daily posting on Instagram, TikTok and Snapchat, keeping the feed on‑brand.
• Curate PDP imagery, oversee homepage and collection page merchandising, and refresh seasonal campaigns.
• Provide creative direction to graphic designers and video editors, and supply assets for performance marketing.

Required profile

• Fluent in Arabic and English, both written and spoken.
• Strong knowledge of the GCC market.
• 2–4 years of experience in content or brand roles within fashion, apparel or lifestyle.
• Excellent visual eye for palette, composition and styling consistency.

Required skills

• Video shoots
• Creative direction
• Merchandising
• Content production
• Shopify storefront management (preferred)