Brand Specialist - Contact Lenses & Eyewear

About the role

Boutiqaat is looking for a Brand Specialist to build, grow and evolve its own and private-label brands, product collections and celebrity collaborations in Contact Lenses & Eyewear. The role covers the full brand and product lifecycle, from research and concept to sourcing, product development, manufacturing, launch and performance.

Key responsibilities

• Research local and international markets, competitors, consumers, trends, products, materials, designs and pricing, and identify market gaps and commercial opportunities.
• Propose new brand concepts, product directions, collections and assortments, and turn insights into commercially viable ideas.
• Support assigned brands and celebrity collaborations from concept through sampling, production and launch, working with manufacturers on specifications, design, materials, quality, packaging, pricing and lead times.
• Evaluate and coordinate manufacturers and suppliers, including sourcing, exhibitions and international travel when required.
• Work with Account Managers on celebrity collaborations, track milestones and monitor sales, sell-through, stock levels and brand performance.
• Analyse sales data, customer feedback and competitor activity, benchmark competitors and prepare brand, product, market and sales analyses with recommendations.

Required profile

• Bachelor's degree in business administration, marketing, international business, supply chain management, industrial engineering or a related field.
• 1-3 years of experience in brand management, product development, sourcing, market research, private-label development or retail is preferred; strong fresh graduates are welcome.
• Experience in contact lenses, eyewear, fashion, consumer products or private label is an advantage.
• Willingness to travel internationally for sourcing, exhibitions and supplier meetings.
• Fluent English; Arabic is an advantage.

Required skills

• Proficiency in Microsoft Office.
• Ability to analyse data, trends and customer insights and turn them into decisions.
• Advantage: familiarity with product tracking, sales analysis, reporting or business systems.