Head of Marketing Segmentation

About the role

The Head of Marketing Segmentation will define, own, and activate the bank’s customer segmentation framework. Reporting to the Senior Vice President of Marketing, this role translates deep customer insight into differentiated, commercially impactful value propositions that drive growth, retention, and customer lifetime value.

Key responsibilities

• Define and maintain a needs‑based segmentation framework for priority customer segments.
• Activate segmentation insights across product, channel, and journey initiatives.
• Lead the design, development, and lifecycle management of segment‑specific value propositions.
• Collaborate with marketing strategy, data & analytics, product, and CX teams to ensure consistent proposition embedding.
• Monitor and measure the commercial impact of segmentation initiatives on growth and retention.

Required profile

• Senior‑level professional with extensive experience in marketing strategy, data‑driven segmentation, and customer experience.
• Proven ability to translate analytical insights into actionable marketing propositions.
• Strong leadership skills to influence cross‑functional teams and drive execution.

Required skills