Manager - Regional Brand Operations

About the role

The Regional Brand Operations Manager drives revenue growth and ensures consistent retail standards across multiple stores. This role leads sales performance, visual merchandising, and employee development while maintaining operational efficiency and customer satisfaction.

Key responsibilities

• Set and monitor store sales targets, focusing on units per transaction, average ticket, and sales per square foot.
• Guide Area and Store Managers to maximize productivity and resource utilization.
• Enforce company SOPs, loss‑prevention policies, and visual merchandising guidelines.
• Recruit, train, and coach staff on sales techniques, customer service, and brand standards.
• Conduct performance appraisals, define KPIs, and develop succession plans.
• Lead regional sales and operations meetings, providing feedback to managers.
• Collaborate with Brand General Manager and Buyers to manage inventory, address slow‑moving stock, and support loyalty programs.

Required profile

• Proven experience managing multiple retail locations and driving sales performance.
• Strong leadership and communication skills to motivate teams and coordinate with senior management.
• Ability to analyze operational data, set targets, and implement cost‑saving initiatives.
• Experience in recruiting, training, and performance management.
• Knowledge of visual merchandising standards and loss‑prevention procedures.

Required skills