Marketing Manager

About the role

La Plus Belle Co., Kuwait’s leading beauty and wellness group, is seeking an experienced Marketing Manager to lead marketing initiatives for its brands, La Plus Belle Beauty Center and Bel Elan Studio.

Key responsibilities

• Develop and execute innovative marketing strategies to grow brand awareness and drive sales.
• Oversee digital marketing campaigns, social media presence, email marketing, and content creation.
• Plan and manage events, promotions, and brand activations.
• Collaborate with salon and spa teams to enhance customer engagement and loyalty programs.
• Conduct market research to identify trends, customer needs, and competitor activities.
• Monitor and analyze marketing performance metrics and optimize campaigns for maximum ROI.
• Manage marketing budgets, timelines, and resources efficiently.
• Lead and mentor the marketing team, fostering creativity and collaboration.
• Coordinate with external agencies, influencers, and partners to amplify brand presence.
• Ensure brand consistency across all platforms and customer touchpoints.

Required profile

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum 5 years of marketing experience, preferably in beauty, wellness, or retail.
• Strong knowledge of social media, digital marketing, and branding.
• Excellent communication, creative thinking, and leadership skills.
• Ability to manage multiple brands and projects simultaneously.