Marketing Manager

About the role

We are seeking an experienced Marketing Manager to lead integrated marketing strategies for a well‑established beauty and cosmetics retailer. The role combines strategic planning with hands‑on execution to boost brand awareness, drive customer acquisition, and support commercial growth.

Key responsibilities

• Develop and execute annual and seasonal marketing plans aligned with sales targets, covering digital, retail, social media and other channels.
• Lead brand campaigns, product launches and promotional activities, ensuring consistent messaging across all touchpoints.
• Collaborate with digital teams and agencies to optimise paid media, social media, influencer marketing and CRM initiatives.
• Plan and deliver in‑store promotions, events and visual merchandising to increase retail traffic and sales.
• Manage marketing budgets, agency deliverables, performance reporting and ROI analysis.
• Build and maintain relationships with brand partners, suppliers, creative agencies and internal stakeholders.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• Minimum 7 years of marketing experience, including integrated campaign management and team leadership.
• Strong background in beauty, cosmetics, skincare or premium retail environments.
• Proven ability to link marketing activities to customer acquisition and sales performance.
• Excellent project management, analytical, presentation and communication skills.
• Professional proficiency in English.