Social Media Coordinator

About the role

Groupxen, a family‑owned luxury brand group in Kuwait, is looking for a Social Media Coordinator to support its diverse portfolio of retail and fitness brands. The role combines public relations, digital marketing, and community engagement to enhance brand visibility and drive sales.

Key responsibilities

• Draft and distribute press releases, media advisories, and other media materials.
• Monitor media coverage, track mentions, and assist with media outreach.
• Create and edit content for press releases, blog posts, social media, and website copy.
• Develop content calendars and manage posting schedules across platforms.
• Provide administrative support to the Creative Director, including scheduling and correspondence.
• Plan and coordinate events as needed.
• Build and sustain an engaged community on Facebook, Instagram, Twitter, LinkedIn, TikTok and other channels.
• Monitor social media analytics, adjust strategies, and report on engagement.
• Respond to inquiries and comments, addressing customer concerns promptly.
• Conduct market research to identify trends, competitive insights, and customer preferences.

Required profile

• Bachelor's degree in Public Relations, Communications or a related field.
• Passion for communications and marketing.

Required skills

• Proficiency with major social media platforms: Facebook, Instagram, Twitter, LinkedIn, TikTok.
• Content creation and editing for digital channels.
• Basic knowledge of media relations and press release writing.