Social Media Officer

About the role

American International University (AIU), a private institution in Kuwait founded in 2019, is hiring a Social Media Officer for its Institutional Support department. The post reports to the Manager – Digital Marketing and covers content creation, event coverage and social media management for the university.

Key responsibilities

• Research viral trends, emerging content formats and platform best practices.
• Create content concepts for university events, campaigns, student life, academics and institutional initiatives.
• Design social media visuals using tools such as Canva, CapCut and other design/video software.
• Cover events live with stories, reels, short-form videos and real-time updates.
• Manage and execute the approved social media content calendar across all platforms.
• Coordinate with university departments and the Events team on upcoming activities, achievements and announcements.
• Write captions and copy in English and Arabic, and collaborate with students, faculty and staff on authentic content.
• Plan, film and coordinate short-form video for Instagram, TikTok, LinkedIn and other platforms, working with designers and videographers.
• Monitor engagement, respond to comments and messages, track performance and recommend improvements.
• Maintain brand consistency and stay informed on competitor activity and higher education marketing trends.
• Support photography and content collection at campus events and assist with campaign planning and marketing activations.

Required profile

• Bachelor's degree in Marketing, Communications, Media, Journalism, Public Relations, Digital Marketing or a related field.
• 2 years of relevant experience in social media management, digital marketing, content creation or communications.
• Experience managing social media accounts for an organization, brand or university.
• Demonstrated experience creating short-form video content (Reels, TikTok, Stories).
• Experience covering events and producing real-time social content.
• Experience with content calendars and coordinating with internal teams, designers, photographers and videographers.

Required skills

• Strong written and verbal communication in English and Arabic.
• Understanding of Instagram, TikTok, LinkedIn and other major platforms.
• Proficiency in Canva, CapCut and similar tools.
• Copywriting, storytelling, photography and basic video production.
• Understanding of social media analytics and engagement metrics.
• Attention to detail, brand awareness and ability to work in a fast-paced environment.

Applications are submitted through the university's online careers page; they are reviewed on a rolling basis until the position is filled, and the successful candidate is expected to start immediately.