TA Representative – Commercial Portfolio (Kuwait)

About the role

The TA Representative is responsible for executing the in‑field commercial strategy for priority brands within a defined territory in Kuwait. The role focuses on high‑quality customer engagement, demand generation, and achieving sales objectives while adhering to Novartis policies and compliance standards.

Key responsibilities

• Execute the ICE field execution framework by segmenting customers, applying value‑based targeting, delivering personalized omnichannel engagement, following data‑driven call plans, and ensuring timely visit documentation.
• Deliver compliant, high‑impact customer engagement by applying approved brand messaging, leveraging digital tools, and continuously improving execution through coaching and performance insights.
• Act as a trusted therapeutic‑area commercial partner to healthcare professionals, explaining clinical data, evidence, and appropriate product use.
• Maximize technology enablement support systems, such as “next best action” proposals, to enhance customer engagement impact.
• Collect, interpret, and share field insights on best practices, customer needs, market dynamics, competitor activity, and territory priorities to develop corrective actions.
• Participate in or contribute to local events, meetings, and promotional activities in compliance with governance standards.
• Collaborate cross‑functionally with TA Marketing, Medical TA, Value & Access, and Execution Excellence partners.

Required profile

• Degree or education in a relevant discipline.
• Proven successful performance track record.
• Experience in launching new products is preferred.
• Solid experience in the Kuwait market is preferred.
• Strong communication, analytical, and presentation skills.
• Established experience in successfully managing and engaging TMEs.

Required skills

• Proficiency with digital tools for brand messaging and customer engagement.
• Ability to develop and follow data‑driven call plans and document visits accurately.
• Experience using technology enablement platforms (e.g., “next best action” proposals).