CRM Content Executive

About the role

We are seeking a creative and detail‑oriented CRM Content Executive to design and execute engaging customer communications across multiple channels. You will work closely with marketing, design, and product teams to deliver personalized campaigns that boost customer engagement.

Key responsibilities

• Create and manage CRM content for email, SMS, push notifications, and automated customer journeys.
• Develop compelling copy that aligns with brand tone and campaign objectives.
• Coordinate with cross‑functional teams to launch and monitor campaigns.
• Segment audiences and personalize communication strategies.
• Track performance metrics and optimize content based on analytics.
• Maintain content calendars and ensure consistency across all touchpoints.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in CRM marketing and content creation.
• Strong copywriting and editing abilities.
• Analytical mindset with keen attention to detail.
• Ability to manage multiple campaigns and meet deadlines.

Required skills

• Familiarity with CRM platforms.
• Experience using email marketing tools.