Copywriter – Arabic & English (Kuwait/Qatar)

About the role

We are looking for a bilingual Arabic‑English copywriter to drive user‑growth initiatives for Keemart, Meituan’s on‑demand grocery platform operating in the GCC. You will craft compelling messaging for daily campaigns, in‑app and out‑of‑app touchpoints, and help shape the brand voice for a fast‑scaling market.

Key responsibilities

• Own the creative and copy strategy for user‑growth initiatives, including daily campaigns and localized content.
• Manage the end‑to‑end process of marketing push notifications, from strategy and cross‑team collaboration to execution.
• Provide market‑specific insights, monitor competitive landscape and incorporate emerging local trends into campaigns.

Required profile

• Bachelor’s degree or higher.
• Minimum 2 years of experience in copywriting, content marketing or related fields.
• Native Arabic speaker with strong English proficiency.
• Background in internet or e‑commerce industry is preferred.
• Data‑informed mindset with ability to adjust messaging based on performance.
• Excellent collaboration and communication skills in a fast‑paced, cross‑functional environment.

Required skills

• Copywriting
• Content marketing
• CRM basics