CRM Officer

About the role

The CRM Officer will support ABYAT’s customer engagement strategy across multiple digital channels, including email, WhatsApp, push notifications, SMS and in‑app messaging. Working closely with Marketing, E‑commerce and Retail Operations, the role ensures campaigns are executed on time, accurately and in line with brand standards to drive retention and conversion.

Key responsibilities

• Execute CRM campaigns across email, WhatsApp, push notifications, SMS, in‑app communication and other relevant channels.
• Maintain the CRM communication calendar aligned with the overall marketing plan.
• Coordinate campaign requirements, timelines, content, targeting, approvals and execution.
• Support customer segmentation using lists, behavior, transaction history and campaign objectives.
• Target customers for acquisition, activation, retention, re‑activation, loyalty and repeat‑purchase initiatives.
• Work on CRM platforms such as Emarsys, Salesforce or similar to manage and automate campaigns.
• Monitor campaign performance, analyse post‑campaign results and report on key metrics (retention, conversion, open rate, click‑through rate, engagement).
• Collaborate with internal teams including Marketing, E‑commerce, Retail Operations, Data, Tech and Category.

Required profile

• Proactive and detail‑oriented with a hands‑on approach to CRM execution.
• Ability to learn and navigate CRM systems independently.
• Strong organisational skills to manage multiple campaigns and deadlines.

Required skills

• Experience with CRM platforms such as Emarsys.
• Experience with Salesforce or similar CRM systems.