Influencer Manager – Retail

About the role

The Influencer Manager will develop and execute influencer marketing strategies for a leading fashion group’s retail portfolio in Kuwait and the GCC.

Key responsibilities

• Build and manage relationships with Kuwait/GCC influencers, creators and celebrities, handling outreach, negotiation, contracting and campaign coordination.
• Manage end‑to‑end influencer campaigns, including gifting, brand launches, events and activations.
• Track reach, engagement, conversions and ROI, maintain an influencer database and identify top‑performing creators.

Required profile

• At least 5 years of experience in influencer marketing, social media, PR, digital marketing or brand partnerships, preferably in fashion, beauty, luxury, lifestyle or retail.
• Strong existing network of influencers and content creators in Kuwait and/or the GCC.
• Fluent Arabic and strong English communication skills.
• Commercial confidence in negotiating rates, contracts, deliverables, exclusivity and ambassador agreements.

Required skills

• Proficiency with Instagram, TikTok and Snapchat platforms.
• Understanding of emerging regional social media trends and influencer content.