Marketing Manager

About the role

You will shape the marketing strategy and drive brand awareness for a recruitment agency operating in a competitive Kuwaiti market. The role combines creative campaign development with data‑driven optimisation to support business growth.

Key responsibilities

• Develop and implement comprehensive marketing strategies aligned with business objectives, using tools such as Google Analytics and social media platforms.
• Lead, mentor and manage a team of marketing professionals, ensuring timely delivery of high‑quality projects.
• Conduct market research to identify trends and insights that inform marketing decisions.
• Create engaging content for blogs, social media, email marketing and other channels.
• Manage the marketing budget to maximise ROI and meet financial targets.
• Collaborate with sales and client services to design targeted lead‑generation campaigns.
• Analyse performance metrics and provide regular reports to senior management.
• Coordinate events, webinars and promotional activities to enhance brand visibility.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• Minimum 5 years of marketing experience, including at least 2 years in a managerial role.
• Native Arabic speaker with fluent English and deep familiarity with Kuwaiti culture.

Required skills

• Google Analytics
• Digital marketing and social media management