Senior Marketing Specialist (Acting Team Leader)

About the role

The Senior Marketing Specialist will act as the Marketing Team Leader, overseeing all marketing activities and ensuring seamless coordination with Sales and other departments. This position drives brand awareness, customer engagement, and sales support through strategic planning and execution of marketing initiatives.

Key responsibilities

• Lead, supervise, and manage the daily workflow of the marketing team.
• Develop and implement marketing plans, campaigns, and promotional activities aligned with company objectives.
• Coordinate closely with the Sales department to support sales targets and product promotions.
• Maintain consistent branding across all materials, social media, and communications.
• Review and approve all marketing content, designs, videos, and digital campaigns before publishing.
• Monitor market trends, competitor activity, and customer behavior.
• Analyze campaign performance, generate reports, and present insights to management.
• Ensure effective internal communication between marketing, sales, and management.
• Identify improvement areas and propose practical solutions.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Mass Communication or a related field.
• 6–10 years of marketing experience, with prior team supervision preferred.
• Strong leadership, communication, organization, and follow‑up abilities.
• Ability to work under pressure, manage multiple tasks and meet deadlines.
• Excellent command of English; Arabic is a plus.

Required skills

• Microsoft Office