Marketing Specialist

About the role

Boutiqaat is looking for a detail‑driven Marketing Specialist to shape brand experiences across fashion, beauty, sports and tech. You will blend creativity with data insights to execute bold, consistent campaigns that resonate with our customers.

Key responsibilities

• Support the execution of brand‑building campaigns and ensure the Boutiqaat voice remains bold and unforgettable.
• Collect and analyse customer insight data to identify opportunities for campaign improvement.
• Contribute to brainstorming sessions for creative content, promotions and event concepts.
• Assist in content creation for marketing material and digital promotions.
• Support marketing activities for key categories such as beauty, fashion, fragrances and sports.
• Collaborate with category managers on product launches and promotional events.
• Analyse and report on campaign effectiveness across digital platforms.
• Prepare presentations for product launches and campaign results.
• Track trends and customer engagement to optimise strategy.
• Manage Asana marketing calendars for men’s and women’s categories.
• Coordinate in‑app visual and text marketing content (homepages, push notifications, etc.).
• Host weekly meetings with internal teams to align marketing goals.

Required profile

• Bachelor’s degree in Marketing, Business or a related field.
• 2–3 years of hands‑on experience in marketing or social media.
• Professional marketing certification is a plus.
• Excellent bilingual communication in Arabic and English.
• Creative thinker with an analytical edge.
• Strong grasp of market research, data interpretation and campaign evaluation.
• Familiarity with social media trends, CMS platforms and presentation tools.
• Ability to pitch ideas, speak confidently in meetings and drive collaborative discussions.

Required skills

• Asana
• CMS platforms
• Presentation tools

What we offer

• Opportunity to join a fast‑growing e‑commerce movement.
• Hands‑on experience, expert mentorship and real impact.
• Dynamic work environment with new challenges and learning opportunities every day.