Social Media Coordinator

About the role

Groupxen, a family‑owned luxury brand group in Kuwait, is looking for a Social Media Coordinator to support its diverse portfolio of retail and fitness brands. The role combines PR, digital marketing and community engagement to strengthen brand presence and drive sales.

Key responsibilities

• Draft and distribute press releases, media advisories and monitor media coverage.
• Create and edit content for press releases, blogs, social media and website copy; maintain content calendars.
• Provide administrative assistance to the Creative Director, including meeting scheduling and event coordination.
• Build and sustain the brands’ presence on Facebook, Instagram, Twitter, LinkedIn and TikTok; schedule posts, stories and updates.
• Monitor social media analytics, adjust strategies and report performance.
• Engage the community, respond to inquiries, and foster relationships through events and online interaction.
• Conduct market research, competitive analysis and use data‑driven insights to refine marketing messaging.

Required profile

• Bachelor’s degree in Public Relations, Communications, Marketing or a related field.
• Passion for communications and a solid understanding of digital marketing principles.
• Ability to support the Creative Director with administrative and event‑planning tasks.
• Strong written communication skills for press and online content.

Required skills

• Media relations and press release writing.
• Content creation for blogs, social media and website copy.
• Management of social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok).
• Social media analytics monitoring.
• Email and website content management.