Social Media Specialist

About the role

We are seeking a creative Social Media Specialist to lead the digital presence of two international brands in Kuwait. You will work closely with our agency, marketing, and operations teams to turn brand strategy into culturally relevant, mobile‑first content that sparks conversation.

Key responsibilities

• Own and manage the social media presence across Instagram, TikTok, and other relevant platforms, ensuring every post, caption, Reel, and Story aligns with brand identity.
• Collaborate with the agency to review and approve monthly content calendars and creative assets.
• Generate real‑time content ideas, capture weekly in‑store and lifestyle moments, and produce mobile‑first videos and photos.
• Monitor trends, viral formats, and algorithm changes to recommend timely brand activations.
• Develop and execute offline experiences that can be amplified online, coordinating with marketing and operations.
• Provide insights, feedback, and performance analysis to continuously improve engagement.

Required profile

• Bachelor’s degree in Marketing, Communications, or a related field.
• 2–4 years of experience in social media, digital marketing, or content creation, preferably in F&B, retail, or lifestyle.
• Deep understanding of Kuwaiti culture, dialect, humor, and local references.
• Strong storytelling ability and a knack for spotting cultural moments before they peak.
• Excellent communication, coordination, and project‑management skills.

Required skills

• Mobile photography and videography.

What we offer

• Opportunity to shape the digital voice of two international brands.
• Collaborative environment with agency and cross‑functional teams.
• Hands‑on involvement in both online and offline brand activations.