TA Representative – Commercial Portfolio

About the role

The TA Representative will execute the in‑field commercial strategy for priority brands across a defined territory in Kuwait. The role focuses on high‑quality customer engagement, demand generation and achieving sales objectives while adhering to Novartis policies and compliance standards.

Key responsibilities

• Execute the ICE field execution framework: segment customers, apply value‑based targeting, deliver personalized omnichannel engagement, follow data‑driven call plans and document visits promptly.
• Provide compliant, high‑impact customer interactions using approved brand messaging and digital tools, and continuously improve performance through coaching and insights.
• Act as a trusted therapeutic‑area partner to HCPs, explaining clinical data, evidence and appropriate product use.
• Leverage technology enablement systems such as “next best action” proposals to enhance engagement impact.
• Collect, interpret and share field insights on best practices, customer needs, market dynamics, competitor activity and territory priorities to drive actionable plans.
• Participate in local events, meetings and promotional activities in line with governance standards.
• Collaborate cross‑functionally with TA Marketing, Medical TA, Value & Access and Execution Excellence partners.

Required profile

• Degree or education in a relevant discipline.
• Proven successful performance track record.
• Experience launching new products (preferred).
• Solid experience in the Kuwait market (preferred).
• Strong communication, analytical and presentation skills.
• Established experience managing and engaging TMEs.

Required skills

• Commercial Excellence
• Conflict Management
• Cross‑Functional Coordination
• Customer Insights
• Influencing Skills
• Key Account Management
• Professional Ethics