Assistant Manager - Market Research

About the role

We are looking for an Assistant Manager to support the planning and execution of market research and consumer insight initiatives. The role will help drive business growth by providing data‑driven recommendations for product development and marketing strategies.

Key responsibilities

• Conduct market research, feasibility studies, and consumer insight projects, including surveys, focus groups, and VOC programs.
• Analyze market trends, customer behavior, competitive activities and prepare benchmarking, SWOT analyses, and market intelligence reports.
• Support concept testing, product evaluations, new product launch assessments and pricing analysis.
• Develop reports, dashboards, presentations and actionable insights for management.
• Coordinate with external research agencies and maintain market intelligence databases.

Required profile

• Bachelor's degree in Marketing, Business Administration, Statistics, Economics or related field.
• 5‑7 years of experience in market research, consumer insights, marketing analytics or FMCG.
• Professional certification in Market Research or related discipline is an advantage.

Required skills

• Market research & analysis, consumer insights, market intelligence.
• Competitive analysis, benchmarking, pricing analysis.
• Survey design, data collection, quantitative & qualitative research.
• Statistical analysis, data interpretation, advanced Microsoft Excel.
• Power BI / data visualization, report writing, presentation development.
• Database management, stakeholder management.