Sales Executive – Beverages & Coffee

About the role

The Sales Executive will act as the front‑line champion for our premium beverage portfolio, driving growth in the HORECA market across Kuwait. You will build and maintain strong client relationships, introduce new coffee and beverage solutions, and serve as the brand ambassador for brands such as JDE Maxwell, Jacob's, L’OR, and Davinci.

Key responsibilities

• Identify and pursue new sales opportunities within hotels, restaurants, cafés and caterers.
• Conduct sales calls, presentations and product demonstrations, negotiate contracts and close deals.
• Manage an existing client portfolio, provide after‑sales support and coordinate deliveries.
• Gather market intelligence, monitor competitor activity and relay feedback to the beverages department.
• Address technical or quality issues, liaise with internal technical teams and ensure proper equipment maintenance.
• Maintain accurate records in the CRM system and prepare regular sales reports and forecasts.

Required profile

• Proven experience in B2B sales, preferably within the food‑service or beverage sector.
• Familiarity with the HORECA market in Kuwait.
• Strong communication and negotiation skills with a customer‑focused mindset.
• Ability to travel to client sites regularly and work collaboratively with cross‑functional teams.

Required skills

• CRM