Key Account Sales Executive - Modern Trade

About the role

This role manages and grows a portfolio of key accounts such as hypermarkets and supermarkets, delivering sales, distribution and profitability targets. It suits someone with several years of FMCG sales experience who wants to work with buyers, category managers and store management.

Key responsibilities

• Build strong, long-term relationships with buyers, category managers and store management at assigned accounts.
• Negotiate and execute annual trade terms, joint business plans, listings and promotional calendars in line with company guidelines.
• Ensure flawless in-store execution of offers, planograms, secondary displays and visibility agreements.
• Track account performance (sell-in, sell-out, trade spend ROI) and take corrective action to close gaps.
• Monitor competitor activity and category trends, and share insights to shape account strategies.
• Coordinate with supply chain, warehouse and customer service teams to ensure on-time, in-full deliveries and minimise out-of-stocks.
• Manage receivables, claims and account reconciliations, and prepare regular account reviews and performance reports.

Required profile

• Bachelor's degree in Business Administration, Marketing or a related field.
• 3-5 years of FMCG sales experience, including at least 2 years managing key accounts or modern trade in Kuwait.
• Proven negotiation skills and a solid understanding of trade terms, promotions and category management.
• Excellent communication and relationship-building skills with senior customer stakeholders.

Required skills

• Strong analytical skills, comfortable working with sales data and Excel.
• High level of ownership, commercial acumen and resilience in a fast-paced market.